Everyone knew that the 2022 Olympics in Beijing were going to bring in some low ratings, but no one could have predicted just how low they would really be. But boy, is it bad.
The Wall Street Journal did a report on the Gams in Beijing and found that they were the lowest ratings in U.S. history. The games, which were shown on NBC, averaged a mere 11.4 million viewers each night, which is down a whopping 42% from the Winter Olympics in 2018, which had about 19.8 million viewers every night.
Even the lead up to the games were wrought with an overall lack of interest, and most people were just concerned about where they Olympics were being held.
Back in December, Biden and his administration announced there would be a diplomatic boycott of the Games in Beijing due to China’s ongoing genocide and crimes against humanity. He said that the U.S. wouldn’t send any official representatives to the country for the games. But this wasn’t enough for most people, and many politicians criticized Biden for not boycotting the Olympics completely.
And prior to the beginning of these games, Nancy Pelosi straight up asked Olympians to only speak of sports while they were in China, for fear that they might anger the CCP if they shared their thoughts on the human rights issues in China.
She said, “I would say to our athletes — you are there to compete. Do not risk incurring the anger of the Chinese government because they are ruthless. I know there is a temptation on the part of some to speak out while they are there, I respect that. But, I also worry about what the Chinese government might do to their reputations, to their families.”
It’s too early to tell if the Olympics in 2026 will have more viewership, or if this is the beginning of a trend for the games. The next Olympics will be held in Italy.
To learn how you can use Content.ad to drive visitors to your content or add this service to your site, please contact us at [email protected].
Website owners select the type of content that appears in our units. However, if you would like to ensure that Content.ad always displays family-friendly content on this device, regardless of what site you are on, check the option below. Learn More